In a world in which technology is increasingly present in people’s lives, and changing human behavior and attitudes is often the key to solving many societal and personal problems, studying how technology might be used to influence humans (in their behavior, attitudes and information processing), is paramount.

Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design, development and evaluation of interactive technologies aimed at influencing people’s attitudes and/or behaviors through persuasion, but not through coercion or deception. The research community aims at enriching people’s lives in various domains such as health and sustainability by supporting people in setting and achieving their own goals, thus helping them change their behavior.

The 2025 conference will be hosted in Limassol, Cyprus at the 5* St. Raphael Resort and Marina. The previous successful conferences have been organized in Wollongong, Limassol, Eindhoven, Stanford, Oulu, Claremont, Copenhagen, Columbus, Linköping, Sydney, Padua, Chicago, Salzburg, Amsterdam, and Waterloo. The conference series seeks to bring together researchers and practitioners from industry and academia working with various topics of persuasive technology.

We welcome the following categories of papers and extended abstracts:

    Technical papers that introduce novel persuasive technology approaches and solutions alongside evidence of their potential.
    Empirical studies which seek to provide evidence and explanation of methods, principles and theories in persuasive systems.
    Conceptual-theoretical papers which primarily seek to contribute to the general understanding of the field’s core themes and specificities.
    Other papers, e.g. literature reviews or experience reports.

SCOPE

The scope of the conference includes (but is not limited to) the following topics:

    Persuasive systems’ design
    Behavior change support systems
    Interaction with persuasive systems, interfaces, visualization
    Interactive agents in persuasive systems
    (Generative) AI for persuasive technology
    Tailored and personalized persuasion
    Gamification for persuasion
    Evaluation and validation of persuasive applications
    Fitting methods for development, evaluation and implementation of persuasive systems
    Optimizing engagement with persuasive systems
    Software architectures and technical infrastructures for persuasive systems
    Smart environments, e.g. IoT, and persuasion
    Digital Marketing, eCommerce, eTourism and SMART ecosystems
    Motivational, cognitive and perceptual factors in persuasive technology
    Application domains for persuasive technologies such as safety, healthy living, sustainable behaviors, learning and training, marketing and commerce, work environments, organizations
    Positive technology
    Humanizing and/or dehumanizing effects of persuasive technology
    Values and ethics in persuasive technology
    Privacy, perceived security and trust in persuasive technology
    Resilience and counter-persuasion
    Detecting persuasive strategies in social media posts
    Encouraging adherence to safety measures in pandemic situations

Questions that we hope to be addressed include, but are not limited to: 

    How to recognize and demonstrate the real life effects of persuasive technology on people’s attitudes and behaviours?
    How to conduct studies that not just show their effectiveness but are also able to explain in more detail why a design or intervention works?
    How to design an evaluation study so that it yields insights that are applicable to other designs or interventions?
    How theoretical insight can help improve application and/or intervention planning and design?
    How can design and intervention studies improve theory?