ENTER 2027 (Information and Communication Technologies in Tourism) is a ICORE C conference held in Madrid, Spain on 2027-01-12. The paper submission deadline is 2026-09-13. Acceptance notifications are sent on 2026-11-12.
Shaping Tourism Technology: Hype, Human Centricity and ROI
Tourism is entering a new phase of digital transformation, one characterized not only by rapid technological innovation but also by deeper reflection on the role technology should play in shaping societies, economies, and human experiences. Artificial intelligence, immersive environments, advanced data analytics, and intelligent infrastructures are no longer emerging possibilities. They are actively restructuring how tourism is researched, managed, and experienced.
At ENTER27, we invite the global eTourism community to explore how these technologies can be developed and deployed in ways that strengthen human values and social well-being.
For more than three decades, the ENTER eTourism Conference has served as the leading international forum at the intersection of tourism, technology, and innovation. ENTER27 continues this tradition by bringing together scholars, practitioners, policymakers, and technology innovators to critically examine how digital transformation is reshaping tourism systems and how these transformations can be guided toward more responsible, inclusive, and human-centered futures.
Recent developments in eTourism research highlight an expanding technological landscape. Advances in generative and agentic AI, intelligent recommender systems, digital twins, robotics, and multimodal data analytics are transforming tourism from a technology-enabled sector into a complex AI-augmented socio-technical ecosystem. Researchers are increasingly exploring how AI can support knowledge creation, how large-scale user-generated content can be transformed into actionable insights, and how immersive environments can reshape tourism experiences, education, and cultural engagement.
At the same time, tourism scholars are increasingly addressing critical questions about trust, authenticity, governance, and ethical responsibility in digital systems. As technologies become more autonomous and embedded in decision-making processes—from revenue management and recommender systems to destination governance and visitor management—their growing prominence is often accompanied by significant expectations regarding efficiency gains and contributions to organizational economic performance and competitive advantage. However, alongside this technological hype, new challenges emerge concerning transparency, human agency, and the preservation of meaningful human experiences.
These transformations not only reshape tourism practice—they also challenge how tourism research itself is conducted. The increasing availability of large-scale digital traces, multimodal data, AI-assisted analysis, and experimental digital environments calls for new methodological approaches capable of capturing rapidly evolving socio-technical phenomena. From AI-supported qualitative analysis and large-scale computational methods to mixed-methods approaches integrating digital ethnography, simulations, and experimental designs, methodological innovation is becoming central to advancing eTourism scholarship.
ENTER27 therefore aims to foster dialogue on how tourism technologies can evolve toward human-centered digital ecosystems that balance innovation with responsibility and tangible economic effects for tourism companies. At the same time, it encourages reflection on how researchers can develop new conceptual frameworks and methodological toolkits to better understand the complex interactions between humans, technologies, and tourism systems.
We invite the academic and professional research community to submit cutting-edge research and innovative case studies exploring the evolving relationships between technology, people, and tourism ecosystems.
In particular, we welcome contributions addressing questions such as:
The role of technology and artificial intelligence, including robotics, in enhancing human experiences, creativity, and meaningful interactions in tourism.
Economic aspects of the implementation of robotics, artificial intelligence and other technologies in tourism from the perspectives of the companies, tourists, employees and other tourism stakeholders.
Approaches that place people, communities, and societal well-being at the centre of digital tourism innovation, including issues of inclusion, accessibility, and quality of life.
The ethical and societal implications of digital technologies and how they shape trust, responsibility, transparency, and human agency in tourism systems.
The ways in which digital tools—such as social media, user-generated content, and tourism analytics—influence tourist behaviour, decision-making, and experience co-creation.
Human-centred perspectives on information systems, recommender systems, data-driven services, and intelligent platforms, and their role in shaping tourism interactions and value creation.
The design and governance of platform ecosystems, smart destinations, and digitally mediated tourism networks, with a focus on human-centred and participatory approaches.
Studies on the impacts of advanced technologies on tasks and jobs in tourism (substitution, augmentation, transformation, creation), including changes in the employee skills requirements, new job profiles, employee well-being and decent work.
Methodological innovations that help researchers better understand the interplay between humans, technologies, and tourism practices, including novel computational, experimental, and qualitative approaches.
Whether you are developing AI-powered travel systems, exploring the societal implications of digital platforms, or designing technologies that enhance cultural and environmental stewardship, ENTER27 is your opportunity to contribute to shaping the future of tourism technology.
The International Federation for IT and Travel & Tourism (IFITT) invites academics, industry professionals, destinations, technology companies, and NGOs to join us in advancing a digital future for tourism that is innovative, responsible, and profoundly human-centered.
Let us explore together how technology can serve not only efficiency and growth, but also people, communities, and the planet.
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