EBW 2015 (International Conference on E-Technologies and Business on the Web) is an academic conference held in Paris, France on 2015-03-26. The paper submission deadline is 2015-03-07 (extended). Acceptance notifications are sent on 2015-03-10.
You are invited to participate in The Third International Conference on E-Technologies and Business on the Web (EBW2015) that will be held at the ESG Management School, Paris, France on March 26-28, 2015. This year, the conference focuses on Interdisciplinary conference on digital business and consumer behavior.
New technologies have revolutionized our daily world, as well as the commercial or market relations. In connection with this change, patterns of consumption and purchasing have changed radically: companies should review their digital strategy and management of information systems in order to integrate this new channel of communication (by deploying multichannel strategies, SEO, affiliation, search marketing, viral marketing and e-CRM). The business model must at the same time evolve to take into account not only social networks (Facebook, Twitter …) and mobile devices interconnected via the cloud (Smartphone, Tablets …) but also issues of the legal dimension (privacy, digital footprints, security, privacy) as well as new financial structures (crowd funding, etc.).
Social Media (SM) and digital marketing have radically transformed and revolutionized the way consumers interact, communicate, and even consume nowadays (Aral et al. 2013). Many platforms (such as Facebook, YouTube, Google+, Instagram, Pinterest, etc) have emerged and impacted the relationship between consumers and brands (Kaplan and Haenlein, 2010). As SM and mobile are exploding in popularity, companies are challenged to deal with this phenomenon and are trying to extract value from it. How can we measure the ROI of a digital strategy? How can we enhance the CRM by using social media? What are the next business models on these platforms? (Hoffman and Fodor, 2010; Proulx et al., 2012). Many questions that highlight many study fields that we still need to cover.
In addition, the themes of digital and consumer behavior have been the source of an increasing number of researches. Beyond the large amount of research,the popularity of this area is reflected, among other things, by the establishment of scientific and management conferences on issues such as consumers’ perception of e-commerce (Anderson et al., 2010), online customization (Jing and Lewis, 2011), online social networks (Wilcox and Stephen, 2013), multi-channel strategies (Zhang and Wedel, 2009), e-shopping experience (Badot and Lemoine, 2013), brand’s online experiences (Morgan Thomas and Veloutsou, 2013) and online brand communities (Zhouet al., 2013; Stephen et al., 2010.). Empirical researches have gradually produced significant results for professionals and allow them to develop new digital strategies. Despite these results,this field of digital business and consumer behavior allows additional conceptual and empirical research. Hence the objective of this international conference is the continuation of this work.
The conference welcomes papers on the following (but not limited to) research topics:
The Latest Trends in Web Services
Applications of E-Commerce Service
Barriers to E-Business Adoption
Business Technology Intelligence
Business-Oriented E-Commerce
Co-Production in E-Commerce Service
Collaborative Commerce
Computational Intelligence
Confidentiality Protection
Consumer Electronics
Consumer-Oriented E-Commerce
Critical Computing and Storage
Cryptography for Enabling E-Commerce
Cryptography for enabling E-Commerce
Customer Relationship Management
Data mining and Business Intelligence
Digital Data Mining
Digital Economy
Digital Enterprises
Digital Innovation Management
Digital Libraries
Digital Management Products
Digital Economics, and Digital Content
Distributed and Parallel Applications
E-Business
E-Business Applications and Software
E-Commerce Strategy Implementation
E-Commerce in Developing Countries
E-Communities
E-Learning
E-commerce business models
E-commerce Payment Systems
E-commerce Technology Adoption
E-commerce, E-Business Strategies
E-tailing and Multi-Channel selling
EDI and the Internet
Economics Issues of E-Commerce
Evolution of E-Commerce
Future Development of E-Business
IT Management
Internet Payment Systems
M-commerce and Pervasive Computing
Mobile Commerce
Practices and Cases in E-Commerce
Production of Knowledge Economy
Semantic Web, Ontologies
Sensor Networks and Social Sensing
Trust or Security for E-Commerce
Web Applications
Web Advertising and Web Publishing
XML-Based Languages
暂无评论。